PRIVACY POLICY
American Mountain Co. (“we,” “us,” or “our”) is committed to protecting your privacy and ensuring that your personal data is handled with the highest standards of data protection and transparency. We understand the importance of your personal information and are dedicated to maintaining your trust by protecting your privacy and respecting your rights.
This Privacy Policy describes how we collect, use, disclose, and safeguard your personal data when you visit or interact with our website, americanmountainco.com, or otherwise communicate with us. We process your data in accordance with applicable data protection laws, including the General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act (“CCPA”).
1. SCOPE OF POLICY AND DATA CONTROLLER ROLE
This Privacy Policy applies to all personal data collected through americanmountainco.com and services provided via the site. The data controller responsible for your personal information under this Privacy Policy is American Mountain Co., which determines the means and purposes of data processing.
If you have any questions about this policy or wish to exercise your privacy rights, you may contact us at [email protected].
2. CATEGORIES OF DATA PROCESSED
We collect and process the following categories of personal data:
a. Usage Data:
Includes information about your browser type and version, IP address, location data (if enabled), time zone setting, language preference, session data, and how you interact with the site (e.g., pages visited, features used).
b. Account Data:
Includes your full name, email address, billing and shipping addresses, phone number, and login credentials if you create an account on americanmountainco.com.
c. Profile Data:
Includes your purchase history, product preferences, wishlists, feedback, behavioral data, and preferences you set for marketing and communications.
d. Communication Data:
Includes your messages, inquiries, support requests, customer service interactions, and other communications through web forms, email, or chat.
e. Technical Data:
Includes information about your device (hardware model, operating system, browser type), network settings, and system configurations received through analytic tools or logs.
f. Transaction Data:
Includes payment information (subject to compliance with PCI-DSS standards), order details, delivery address, order tracking, and billing records.
g. Preference Data:
Includes your marketing preferences, agency/requested consents, opt-in/opt-out choices, and browsing behavior aimed at improving user experience and product offerings.
3. LEGAL BASES FOR PROCESSING
We process your personal data under one or more of the following legal grounds:
– Performance of Contract: To fulfill purchases, deliver products, and manage your account.
– Legitimate Interest: To improve our services, communicate with users, ensure security, and prevent fraud.
– Consent: For optional uses such as receiving marketing materials or certain cookies.
– Legal Obligation: To comply with legal requirements such as tax, accounting, or reporting duties.
You may withdraw your consent at any time by contacting [email protected] or managing your preferences on our website.
4. YOUR RIGHTS
Subject to applicable law, you have the following rights regarding your personal data:
– Right of Access: Obtain a copy of your personal data and information about how it is processed.
– Right to Rectification: Request correction of inaccurate or incomplete data.
– Right to Erasure: Request deletion of your personal data, subject to certain conditions.
– Right to Restrict Processing: Limit how we process your personal data under specific circumstances.
– Right to Data Portability: Receive your data in a structured, commonly used, machine-readable format and transmit it to another controller.
– Right to Object: Object to processing based on legitimate interests or direct marketing.
To exercise these rights, contact us at [email protected].
California Residents have additional rights under the CCPA, including:
– The right to know what personal data we collect and use;
– The right to delete personal data (with exceptions);
– The right to opt-out of the sale of personal data (we do not sell personal data);
– The right not to be discriminated against for exercising your privacy rights.
5. SECURITY MEASURES
We implement appropriate technical and organizational measures to protect your personal data, including:
– SSL encryption for all data transmitted on americanmountainco.com;
– Role-based access controls and authentication protocols;
– Regular data backups and disaster recovery mechanisms;
– Data minimization and retention policies;
– Staff training in data protection and security best practices.
While no system is completely secure, we regularly assess and update our practices to enhance data security.
6. INTERNATIONAL TRANSFERS
As an online business, some of your personal data may be transferred or accessed by service providers outside of your jurisdiction, including outside the European Economic Area. Where such transfers occur, we ensure they are made in compliance with applicable laws via:
– Standard Contractual Clauses approved by the European Commission;
– Verification that recipient countries offer adequate levels of data protection; and/or
– Binding Corporate Rules or equivalent safeguards.
7. DATA RETENTION
We retain your personal data only as long as necessary for the purposes stated in this policy or to comply with legal obligations, as follows:
– Usage Data: 12 months
– Account and Profile Data: For the lifetime of your account and for 6 years thereafter
– Communication Data: 3 years following last contact
– Transaction Data: 7 years to comply with tax and accounting laws
– Preference and Consent Data: Until you update or revoke your preferences
Upon expiration of these periods, your data will be securely erased or anonymized.
8. COOKIES POLICY
We use cookies and similar tracking technologies on americanmountainco.com to enhance your experience, analyze site performance, and support our operations.
Types of cookies we use:
– Essential Cookies: Required for core functionality such as secure log-in and transaction completion.
– Functional Cookies: Help remember your preferences and improve your experience.
– Performance and Analytics Cookies: Used to analyze user behavior and optimize website performance.
– Targeting/Marketing Cookies: Track browsing habits for delivering relevant content and promotions.
9. COOKIE MANAGEMENT AND COMPLIANCE
We provide appropriate mechanisms, such as cookie banners and preference centers, for managing cookies in compliance with GDPR and CCPA. You can:
– Adjust your cookie settings via our website banner or preferences tool;
– Change your browser settings to delete or block cookies;
– Opt-out of analytics and advertising cookies.
10. CHILDREN’S DATA
We do not knowingly collect or solicit personal information from children under the age of 13. If we learn that a child under 13 has submitted personal data to us, we will take reasonable steps to delete the information.
Parents or guardians concerned that their child has provided information to us may contact [email protected].
11. POLICY UPDATES
We reserve the right to update this Privacy Policy periodically to reflect legal, technological, or operational changes. When changes occur, we will update the policy and, if required, provide notice via the website or direct communication. We encourage users to review this policy regularly.
12. CONTACT
For any questions, concerns, or requests regarding this Privacy Policy or how we process your data, please contact:
Email: [email protected]
13. COMPLIANCE STATEMENT
We are committed to full compliance with applicable data protection laws, including GDPR and CCPA. If you have concerns about your privacy or the handling of your data, please reach out to us at [email protected]. We are here to ensure your rights are respected and your data is secure.